Steaz Teas Targets Bloggers For Awareness Campaign
By Amy Corr, Monday, April 12, 2010
Small budgets have yielded hefty payoffs lately for brands embracing the power of the blogger. ASICS sent European bloggers on a virtual scavenger hunt while Vodafone sought the help of 15 bloggers in the Netherlands to create a treasure hunt using social networks.
Stateside, Steaz Teas targeted mommy bloggers to enhance its brand awareness when allotted coveted shelf space at Target stores on a trial basis........(cont.)